LP O’Brien offers holiday cocktail ideas for classic, lower- and no-alcohol drinks

Netflix Drink Masters winner LP O’Brien is spotlighting holiday cocktail options that keep flavor intact across classic, lower- and no-alcohol recipes. The Distilled Spirits Council of the United States is also directing drinkers to a custom cocktail tool as consumers look for more flexible ways to celebrate.

Why it matters: - Holiday entertaining often means serving guests with different preferences, from full-strength cocktails to lighter or alcohol-free options. - The message targets a growing appetite for drinks that can be customized without losing flavor or balance. - A broader range of cocktail choices can make it easier to host mixed groups and still keep a festive menu.

What happened: - LP O’Brien, winner of Netflix’s Drink Masters, shared holiday cocktail inspiration centered on adaptable drinks. - O’Brien highlighted classic cocktails such as daiquiris and margaritas as examples that can be modified for different tastes and occasions. - The Distilled Spirits Council of the United States promoted the idea in a holiday-themed release dated Nov. 11, 2026, from Washington.

The details: - O’Brien said cocktails are a favorite way to bring people together and are not one-size-fits-all. - The holiday guidance focused on keeping the signature flavor of a cocktail even when the recipe changes. - Lower- and no-alcohol versions can be made by adjusting ingredients and alcohol content while preserving taste and balance. - The release pointed readers to CocktailsYOURWay.com for more inspiration and a custom cocktail builder.

Between the lines: - The campaign reflects how alcohol brands and industry groups are increasingly emphasizing flexibility rather than a single standard serving style. - The framing also tracks with consumers paying more attention to what they eat and drink, while still wanting familiar social rituals. - O’Brien’s role adds credibility because the advice comes from a competition winner known for technical cocktail skills.

What's next: - Consumers heading into the holidays can use the suggested approach to tailor drinks for house parties, outings or quiet nights at home. - The custom cocktail site is positioned as a tool for experimenting with recipes and alcohol levels. - The broader takeaway is that holiday drinks can be adjusted to fit the occasion without giving up flavor.