Oolie brings egg-based dips and yogurts to Summer Fancy Food Show
Oolie Foods is making its first Summer Fancy Food Show appearance in New York City from June 28-30, 2026, using Booth #5160 to showcase egg-based dips, cultured yogurts, swirls and savory bites. The launch highlights how the company is turning rescued Free-Range eggs into snackable foods as it expands retail distribution through 2026.
Why it matters: - Oolie is trying to expand eggs beyond breakfast into dips, yogurts, sauces and snack foods. - The brand is positioning upcycled eggs as a higher-protein, more versatile ingredient for shoppers looking for convenient foods. - Oolie's show debut gives the company a stage to reach retail buyers, food media and consumers in New York City.
What happened: - Oolie Foods is making its first-ever appearance at the Summer Fancy Food Show from June 28-30, 2026, at the Jacob K. Javits Convention Center in New York City. - The company will exhibit at HBF Foods Booth #5160. - Booth activities include chef-created tastings, unexpected egg creations, cookbook giveaways and product demonstrations. - The booth is built around the idea that eggs can become almost anything.
The details: - Oolie products are made from rescued Free-Range eggs sourced from family-owned farms. - The lineup includes dips, cultured yogurts, swirls, sauces and savory bites. - Oolie says the products are designed for snacking, entertaining, lunches and late-night cravings. - Booth #5160 will feature a chef-created swirl bar with sweet and savory pairings. - Visitors will get "Not What You Think" tasting bites using Oolie products in unexpected ways. - The booth will also include meet-and-greets with Faith Ferguson, known as "The Egg Lady," of HBF Foods. - Limited signed copies of Lisa Steele's Fresh Eggs Daily cookbook will be available while supplies last. - Oolie says the products blend upcycled Free-Range eggs with coconut cream, vegetables, herbs, spices and globally inspired flavors. - The company says the foods are creamy and nutrient-dense. - Ferguson said Oolie is meant to explore what happens when eggs are treated as more than a breakfast ingredient. - Ferguson described the brand's focus as creativity, flavor, texture, protein and making eggs exciting again. - Oolie products are naturally complete with bioavailable protein and are rich in Omega-3s. - The products are free from soy, nuts and gluten. - Oolie products are currently available at select New York City retailers. - Oolie products are also sold nationally online through OolieFoods.com and Truly Free Market. - The company plans expanded retail distribution throughout 2026.
Between the lines: - Oolie is betting that the novelty of egg-based dips and yogurts can stand out in a crowded specialty food market. - The booth experience mixes product sampling with branding around expertise, storytelling and chef-driven preparation. - The focus on rescued eggs and family farms gives Oolie a sustainability and sourcing angle alongside the product pitch.
What's next: - Oolie will use the Summer Fancy Food Show to build awareness ahead of broader retail expansion in 2026. - Expanded distribution is planned across additional retail channels throughout the year. - The company is also directing buyers and attendees to online sales and select New York City stores now.
The bottom line: - Oolie is using its trade show debut to sell a simple message: eggs can be snack food, not just breakfast.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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